Whilst working for Kidstuff I designed the Christmas 2023 custom brand touchpoints. Christmas in the retail toy industry is the busiest time of the year and this was an exciting project I was given the opportunity to undertake.

I designed wrapping paper, Christmas crackers, decals, the Christmas Catalogue cover and the box and contents of the Advent Calendar. I utilised pre-existing brand guidelines to create a dynamic suite of items that elevate the brand and aid in their status as a premium toy retailer.