Fizz Fun is a private label brand exclusive to the Australian Toy boutique, Kidstuff. During my time working in house for the company, I redesigned the packaging and logo. The brand comprises of fidget and impulse toys found at counters within stores and sold online. Thus an innovative revitalisation of the pre-existing packaging and logo was needed. I created a dynamic and eye-catching look that adds an extra layer of fun to the toy shopping experience. Using bold colors, energetic print and playful fonts, Fizz Fun captures the attention of customers instantly.