Wonderstuff Spy is a sub brand to the private label Kidstuff exclusive brand Wonderstuff. The brand includes a launch range of spy gadgets and toys and is sold and distributed across all Kidstuff stores and online avenues.

Whilst working for Kidstuff, I had the opportunity to design the range’s logo and packaging. Working alongside the product development team we decided to incorporate technology motifs, industrial elements and pronounced typography to appeal to the pre-teenage male target demographic. The design is aimed at capturing the essence of espionage through its use of atmospheric colours and industrial materials, featuring steel within the logo.