The Puckle Street wayfinding re-brand aimed at redesigning the current navigational system of the inner city Melbourne suburb. The new design was created to be a consistent wayfinding system that supports the incoming population from rising apartments, whilst still being applicable to veteran residents. The cohesive brand identity established a greater sense of community for residents, as well as, highlighted the areas key features and history.

The re-brand also includes council funded events in collaboration with the Moonee Valley Racing Club. A venue which is a historically significant trademark of the suburb and the city of Melbourne. This project was undertaken as part of my university studies.