Freeplay Kids Bubbles is the sub brand to private label Kidstuff exclusive brand Freeplay Kids. The brand includes a selection of ten bubble toys and accessories and will be sold across all Kidstuff stores and online avenues. During my time working in house for the company, I designed the packaging and logo. When designing the logo and packaging for this sub brand, the intention was to modernize the pre-existing parent brand branding and breathe new life into the bubble toy market with a bright and playful approach. The bright colour story, round inviting typeface and funky gradient motifs engage customers and stand out.