Future Treasures is a premium private label brand designed for the Australian Toy boutique, Kidstuff. Future Treasures is sustainable and ethically produced in Australia, creating modernised traditional toys. The name personifies the private labels dedication to the future, through social responsibility and education. The brand was inspired by the current children’s toy market which encourages mass consumerism, unethical production practices and disposable products.

Future Treasures offers a life time guarantee on their items that encourages customers to return their toy in store if faulty. The toys are created to be beloved throughout time and passed on. This is not just a children’s toy brand this is a keepsake that represents childhood, development and giving back to a world under extreme constraints from mass consumerism. This project was undertaken as part of my university studies.