Sunday Skin is not just a skincare brand, it is a dedication to a lifestyle of self care. Self care rituals have become integral in todays society with many over worked, over stressed and run down. This leads to subsequent rises in mental health conditions and burn out. The Sunday Skin brand encapsulates the processes that work towards undoing these conditions, by encouraging users to take a moment to look after themselves.
The brand includes a launch range of face masks and an accompanying bath salt that are designed to be used simultaneously or separately. By engaging in self care, beautifying rituals and stillness the brain produces the reward chemical dopamine, as well as, the mood stabilizer chemical serotinin leading to a reduction in burn out and symptoms of anxiety and depression.This project was undertaken as part of my university studies.